Wednesday, May 11, 2016

The Torch Principle: Interview with Javier Ideami



Javier Ideami is a multidisciplinary creative director, engineer, artist and entrepreneur. Javier is the founder of Ideami Studios and many other ventures all around the world, from Silicon Valley to the jungles of Bali. He has spoken at prestigious institutions, from Stanford University and UC Berkeley in California, to the United Nations FAO Headquarters, the financial center of London, the faculty of architecture of the University of Rome, the International Cultural Diplomacy Conference in Berlin and many others. He has received awards in areas as diverse as software engineering, music, filmmaking, photography, technology installations, etc.

His latest book is the nonfiction, The Torch Principle.

For More Information
About the Book:

Title: The Torch Principle
Author: Javier Ideami
Publisher: Sound of Touch
Pages: 404
Genre: Nonfiction/

Are you facing personal or professional challenges that require original and innovative solutions? Are you tired of the typical solutions that don't produce lasting results? Would you like to find a better balance between your creative and your analytical muscles in order to empower your career, health and well-being?

The Torch principle (Creativity) is a unique book + online platform (torchprinciple.com) that empowers your creative muscles and helps you generate original solutions to your personal and professional challenges. Award winning creative director Javier Ideami brings you a book plus an online all in one platform to empower your career, health and well-being through radically enhancing your creativity.
·        Learn multisensory brainstorming techniques.
·        Generate unique solutions to your personal and professional challenges.
·        Reach a better balance between your analytical and your creative muscles.
·        Empower your career, health and well-being through creative thinking.
·        Get access to an online platform (torchprinciple.com) with videos, tools and graphics that help you visualize and understand the content as well as exercise your creative muscles.
The Torch Principle gives you the background knowledge you need combined with specific exercises and techniques that can help you find solutions and ideas for the personal and professional challenges you face. It also helps you reach a better balance between your analytical and your creative muscles. This, in turn, benefits your career, health and well-being.
We all have challenges, personal and professional. Typical solutions often don’t last and can’t adapt to the complexity of the situation we face or are ineffective against the competition. That’s why you need truly innovative and original solutions. You need to diverge strongly before you converge onto those solutions. To diverge strongly you need strong creative muscles. The Torch Principle gives you exercises to train your creative muscles and the tools to produce ideas and solutions that can overcome complexity and competition. Solutions that last.

For More Information

  • The Torch Principle is available at Amazon.
  • Discuss this book at PUYB Virtual Book Club at Goodreads.

What first inspired you to write or who inspired you?

The need to communicate and share complex, useful or inspiring messages with others. Writing can help us reach and improve the lives of many people around the world.

Has writing always been a passion for you or did you discover it years later?

It has been a passion since my childhood. I started with poetry and the latest has been transforming one of the key missions of my life, helping people empower their creative muscles, into a book, The Torch Principle, that helps you train your creative muscles and generate useful ideas and solutions to your personal and professional challenges. (http://torchprinciple.com).

Do you have a day job?  What do you do?

I am a creative director, artist, engineer and entrepreneur (you can find some of my work at http://ideami.com)

Can you name three writing tips to pass on to aspiring authors?

First, write regularly, don’t let too much time pass between writing sessions. Second, write about something you are passionate about. Third, writing can be isolating so combine your writing with social activities that bring you joy and opportunities to interact with others.

Do you let unimportant things get in the way of your writing?

I certainly try not to. Discipline is important. However we should not get obsessed or put too much pressure on ourselves either. It is ok to deviate from the path at times as long as the overall trend continues to point in the right direction.

What hours do you write best?

Early morning and late evening are my favourite times.

Are you an avid reader?

Yes. When I am interested in a specific topic, i get my hands in all i can find. I like to go deep.

What are you currently working on?

On the promotion of my  new book The Torch Principle. The Torch principle helps you exercise and empower your creative muscles as well as generate useful ideas and solutions to your personal and professional challenges. You will achieve a better balance between your creative and analytical muscles which, in turn, benefits your career, health and well-being. You can find the book at http://torchprinciple.com.

Trailer of the book: https://vimeo.com/151386010

Torch Metaphor Video: https://vimeo.com/146327112

I also direct the visual marketing poster platform Posterini.com (http://posterini.com). It is accessed by users from more than 200 countries around the world. Posterini.com is a poster maker that allows you to design quickly any visual poster you need, combining typography, photos, graphics, effects, montage capabilities, a pinterest-like marketing wall and even ideation capabilities and remote collaboration features. It is very easy to use and can be accessed as a web-app from almost any device. With Posterini you can use powerful templates to generate the poster you need in seconds or minutes.

I am also involved in other projects as a creative director, artist, engineer and entrepreneur.

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