Friday, November 20, 2015

Amazon’s Ingenious Scheme to Undermine Black Friday

Depending upon your outlook, Black Friday is either a time-honored US shopping holiday or the miserable nadir of American consumer culture. Whichever lens you choose to view it through, there’s no denying that Black Friday is huge. Adobe’s Digital Index shows that last year’s Black Friday holiday set a record, with consumers spending $2.4 billion online, a 24 percent increase from 2013. This year, according to estimates, that trend line is still going up: eMarketer projects a 5.7 percent gain in retail sales, with e-commerce continuing to grow in the double digits, as it’s done for several years.

Of all the retailers hoping to capitalize on this trend, Amazon is by far the most well-positioned. This week, on the heels of launching a Black Friday online store well ahead of the actual day, the company said that its holiday deals would start rolling out as early as tomorrow—a full week ahead of Black Friday, the day after Thanksgiving here in the US.

Read full article at WIRED.

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